To find out if your site already appears in ChatGPT or Google AI answers, you can ask direct questions related to your service in those tools and check whether your brand shows up cited, instead of relying on guesswork. It's a manual process but an effective one while AEO monitoring tools mature.
3 practical ways to check
1. Ask ChatGPT or Perplexity directly
Ask the questions a real customer would ask about your service and city (e.g. "AI marketing agency in [city]") and check whether your company is mentioned or recommended.
2. Check Google AI Overviews in your own search engine
Search terms related to your service and see if an AI-generated summary appears above the normal results, and whether it cites a source similar to your content.
3. Ask variations of the same query
One question isn't enough — try several different phrasings of the same need to see whether your site appears consistently or only in specific cases.
What to do if you don't appear yet
If your brand doesn't appear in any of these tests, it generally means your site's content isn't structured to directly answer those questions, or it's missing the schema markup and authority signals that reinforce AI's trust.
Frequently asked questions
Is there an automated tool for this?
There are emerging AI Visibility monitoring tools, but direct manual tests on ChatGPT and Perplexity remain the most reliable method today.
How often should I check this?
A monthly review is reasonable for most businesses, more frequently if you're actively optimizing content for AEO.
If I appear but a competitor appears first, what does that mean?
It generally indicates the competitor has more specific, up-to-date, or better-schema content for that particular query — it's a signal of where to improve.
The next step
At WSI Plokus we run AI Visibility audits to know exactly where your site stands. Check how to get ChatGPT to recommend your company or the difference between SEO and AEO.
