Cost splits into two parts that are almost always quoted separately: ad spend (what you pay Meta, TikTok, or LinkedIn to show the ad) and the management fee (setup, AI optimization, and reporting). There's no single market price because both parts vary by business.
The factors that determine the price
1. Ad spend
This is what gets invested directly in the platform to show the ads. It varies by platform, competition for that audience, and how fast you want to see results.
2. Number of platforms
Managing a single platform costs less than managing several at once, because each one requires its own setup, creatives, and optimization.
3. Level of AI optimization
A basic segmentation setup costs less than a full system of dynamic creatives, continuous A/B testing, and automatic budget redistribution across audiences.
What management typically includes
- Audience definition and segmentation strategy
- Design and testing of multiple creatives
- Continuous budget optimization across audiences and platforms
- Results reporting based on real conversion metrics, not just reach
Why it's worth separating ad spend and management when quoting
A business might have an ad spend budget of $10,000 MXN a month or $100,000 MXN a month — the management fee doesn't necessarily grow in the same proportion. That's why any serious quote separates both numbers instead of giving a single figure.
Frequently asked questions
What's the minimum ad spend to get started?
There's no universal minimum, but a very low budget limits how much AI can learn before optimizing — it's worth giving the campaign enough budget to generate real data in the first few weeks.
Is the management fee fixed or does it vary with ad spend?
It depends on the provider. Some agencies charge a fixed fee, others a percentage of ad spend — it's worth clarifying this before comparing quotes from different agencies.
Can I start with one platform and add more later?
Yes. It's a common way to control the initial budget: validate results on one platform before expanding to more.
The next step
At WSI Plokus we quote AI social media campaigns based on your real budget, not a generic package. If you're not sure which platform is right, check out how to choose the right platform, or first understand what makes an AI campaign different.
Book a consultation with Juan Carlos Elías and we'll tell you, based on your case, what you need and what it costs.
