Google Ads cost splits into two independent parts: management (what you pay the agency to set up and optimize the campaign) and ad spend (what you invest directly with Google to show your ads). At WSI Plokus, AI-powered management starts at $10,000 MXN per month — ad spend is quoted separately, based on your type of business and reach.
What management includes
- Strategy and setup for Search, Display, and Performance Max campaigns
- Continuous AI optimization of keywords, audiences, scheduling, and budget
- Reporting on leads and sales generated, not just clicks or impressions
How much to invest in ad spend based on your reach
Ad spend depends on the type of product or service you sell and how wide your target geographic area is. Some real examples:
- Local business (e.g. a dental clinic in Cancun): from ~$15,000 MXN/month in ad spend
- Regional business (e.g. a real estate agency selling across several major cities): ~$60,000 MXN/month in ad spend
- National business (e.g. e-commerce shipping across Mexico): ~$250,000 MXN/month in ad spend
These are reference examples, not a fixed rate — the right budget depends on your specific competition and growth goals.
Why it pays to separate both costs when quoting
Mixing management and ad spend into a single figure makes it hard to compare quotes from different agencies, and makes it harder to scale ad spend without renegotiating the management fee every time.
Frequently asked questions
Does the management fee go up if I increase my ad spend budget?
WSI Plokus's management fee starts at $10,000 MXN/month regardless of ad spend — it covers strategy and optimization, not a percentage of what you spend on ads.
Can I start with a low ad spend budget?
Yes, but a very low budget limits how much the AI can learn before it can optimize reliably — it's best to align it with your real geographic reach.
What happens if my business grows and I need more reach?
Ad spend adjusts upward as your service area or goals grow — it doesn't require renegotiating the management fee to scale.
The next step
At WSI Plokus we set up and optimize your Google Ads campaigns with AI. Want to know how the campaign gets optimized day to day? Read this article, or compare with Google Ads vs. social media.
