A digital marketing competitive analysis with AI starts at $4,000 MXN, and covers a scoping session, analysis of your direct competitors, search volume comparison, and a findings presentation with an action plan. The final price can move depending on how many competitors and markets are included.
What affects the price
1. Number of competitors analyzed
Comparing against 3 direct competitors costs less than comparing against 8, since each one adds research and reporting time.
2. Number of markets or locations
A single-city local business is simpler to analyze than one competing across several states or countries.
3. Depth of the report
A summary of gaps and opportunities costs less than a full report with a prioritized, ready-to-execute action plan.
What's included at the starting price
- Initial scoping session with your sales and marketing team
- Analysis of your configured direct competitors
- Search volume and competition comparison by term
- Findings presentation with a work plan
Frequently asked questions
Is this a one-time study or an ongoing service?
It can be either. Many businesses start with a one-time study and then repeat it annually or before a major strategy change.
Does the price include implementing the recommendations?
No, the base price covers the analysis and action plan. Implementing what it recommends (SEO, ads, content) is quoted separately based on what the study finds.
Is it worth it for a small business?
Yes — knowing exactly where you stand against your direct competitors, even at a small scale, prevents wasting budget on channels where you can't realistically win yet.
The next step
At WSI Plokus we quote your competitive analysis based on your real market, not a generic package. If you want to understand first what this study measures, check out this article, or see the warning signs first in how to know if your competition is beating you.
Book a consultation with Juan Carlos Elías and we'll tell you, based on your case, what you need and what it costs.
