Speed, Structure and Content: the 3 pillars that AI evaluates on your website
Over 20 years building websites that sell — now we also optimize them for AI recommendations.
Is your website optimized for AI recommendations and conversions?
- Does ChatGPT or Google AI mention your business when someone asks about your service?
- Does your site load in less than 2 seconds on mobile?
- Does each page have a clear objective and a visible CTA?
- Do your texts answer specific questions from your customers?
- Do you have schema markup installed on your key pages?
- Does your site have specific pages to answer frequently asked questions from your customers?
- Can Google crawl and index your content correctly?
- How many potential customers contact your company from the site each month?
- Does your contact form work and is it optimized for conversion?
.05
In 0.05 seconds, a user—and AI—decide if your site deserves attention. First impressions matter to both humans and algorithms.
44%
44% of users will abandon the website if there is no company contact information.
7%
A single second delay in website loading time can result in a 7% loss of conversion.
Analyzing your site: what data and AI say about your current performance
AI AND DIGITAL MARKETING AGENCY IN MEXICO
WSI is the world's largest network of digital marketing consultants, with more than 200 experts in 80 countries and the award for best digital agency 2025.
Juan Carlos Elías has operated the agency WSI Plokus since 2018. He has implemented AI and digital marketing strategies in more than 80 companies in Mexico, the USA, and Europe, focusing on sales automation and lead generation.
How do I know if my website is showing up on ChatGPT or Google AI?
You can search for your company or service directly on ChatGPT or Google AI and see if you appear in the results. If you don't appear, it's a sign that your site needs AEO optimization. At WSI Plokus, we offer a free audit to diagnose your visibility on AI search engines.
What is the difference between traditional SEO and AEO?
Traditional SEO optimizes your site to appear in Google search results. AEO (Answer Engine Optimization) goes a step further: it optimizes your content and technical structure so that AI search engines like ChatGPT and Google AI will directly cite and recommend it in their answers. Today, you need both.
How long does it take to see results in AI engines?
Initial results can be seen in 4 to 8 weeks, depending on the current state of your site and the competition in your industry. The key is to correctly implement schema markup, improve content structure, and build digital authority. WSI Plokus applies a systematic process that accelerates visibility in AI.
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