Commercial Maturity Assessment · No cost
How mature is your commercial organization, really?
Find out whether the main opportunities to improve sales performance lie in strategy, systems and processes, or team competencies.
30 questions • 7–10 minutes • instant result
The assessment is currently available in Spanish. Need help? Contact us and we will walk you through it.
THE PROBLEM
Having good salespeople is no longer enough
Sales performance doesn’t depend on individual talent alone. Strategy, processes and capabilities must work together as one system.
The problem isn’t always the people. Nor is it always the process. And it is certainly not always the technology. That is why we believe you have to diagnose before you intervene.
The Commercial Maturity Model
Three dimensions. One commercial system
DIMENSION 01
STRATEGY
Where do we compete, and how do we stand out?
Assesses how clear the commercial direction is: whether the organization knows where to compete, which customers to prioritize and how to communicate a differentiated value proposition.
- Ideal Customer Profile
- Segmentation
- Account prioritization
- Value proposition
- Differentiation
- Prospecting
- Account development
- Sales targets
Dimension 02
SYSTEMS & PROCESSES
How do we turn opportunities into results consistently?
Assesses whether a repeatable sales process exists: how opportunities are qualified, how the pipeline is tracked in the CRM, and how data and AI are used to make decisions.
- Sales process
- Pipeline
- Qualification
- CRM
- Follow-up
- Forecast
- KPIs
- Automation
- Sales Playbooks
- Data & AI
Dimension 03
COMPETENCIES
How ready is the team to execute?
Assesses whether the sales team has the skills and discipline to execute: from prospecting and objection handling to closing and everyday use of AI.
- Prospecting
- Discovery
- Consultative selling
- Value argumentation
- Objection handling
- Negotiation
- Follow-up
- Closing
- Sales discipline
- Use of AI
The Commercial Maturity Assessment evaluates the organization, not individual salespeople. A weakness in any of the three dimensions can limit the performance of the others.
Methodology
Measure before you intervene
Diagnose first. Prescribe later.
The result
You don’t just get a score. You get a Commercial Maturity Blueprint.
72
/100
Structured maturity
81%
Strategy
63%
Systems & Processes
72%
Competencies
“An advanced, balanced commercial system, with optimization opportunities concentrated in execution discipline and systematic account development.”
- Commercial Maturity Index
- Commercial Profile
- Dynamics between dimensions
- Priority opportunities
- Hypotheses and risks
- Questions to explore further
Upon completing the assessment
Here is what you will be able to identify
- Overall level of commercial maturity
- Consistency across the three dimensions
- Risks to watch
- Strategy score
- Dominant strengths
- Questions to explore further
- Systems & Processes score
- Priority opportunities
- Competencies score
- Possible patterns to validate
FROM ASSESSMENT TO PERFORMANCE
The assessment doesn’t assume what the solution is
Depending on what is found, an organization may need to strengthen strategy, processes, competencies, technology — or a combination of them.
Commercial strategy
Sales processes
Competency development
Consultative selling
Negotiation
Sales Playbooks
Sales simulation
AI applied to sales
Diagnose first. Prescribe later.
Experience Behind the Methodology
WSI Plokus + First Consulting Group
Jorge Contreras
Consultant in commercial strategy, B2B sales, negotiation, digital transformation, AI applied to business and capability development — First Consulting Group.
Juan Carlos Elías
Execution, AI and market development to turn the assessment into concrete results — WSI Plokus.
Frequently Asked Questions
Everything you need to know
Does the assessment cost anything?
No. It is the entry point to the Commercial Strengthening Program.
What do I receive when I finish?
An overall score, a score per dimension, strengths, gaps and recommendations: your Commercial Maturity Blueprint.
What happens next?
A results-interpretation session; if there is an opportunity, we design a tailored plan.
What kind of company is it for?
Industrial B2B: manufacturing, automotive, metalworking, packaging, logistics, machinery, industrial food, chemicals, industrial services, technology.
Who runs the assessment?
The alliance between WSI Plokus and First Consulting Group.
The first step to improving is knowing where you stand
Find out how mature your commercial organization is and which areas are worth exploring in more depth.
TAKE THE ASSESSMENT TO YOUR ECOSYSTEM
Does your Chamber, Association or Cluster already offer a Commercial Maturity Assessment?
Assessment for your Members
Offer the companies in your Chamber or Association the Commercial Maturity Assessment at no cost, as an exclusive member benefit.
Aggregated Data for your Cluster
Once several companies have been assessed, we identify common patterns and gaps across the cluster, useful for designing collective training and programs.
