Commercial Strengthening Program
Commercial Strengthening Program
What is holding back the growth of your B2B sales team?
Diagnose it before investing in more prospects or technology.
Strategy, training and AI applied to sales, for owners, general managers and sales directors of B2B companies in Irapuato, León, Silao, Salamanca, Celaya, Querétaro and San Luis Potosí (Mexico’s Bajío region).
Find out whether the main opportunities to improve sales performance lie in strategy, systems and processes, or team competencies.
30 questions • 7–10 minutes • instant result
THE PROBLEM
Having good salespeople is no longer enough
Sales performance doesn’t depend on individual talent alone. Strategy, processes and capabilities must work together as one system.
01
A full pipeline, but few opportunities move forward
02
Salespeople who each work in a different way
03
Inconsistent prospecting
04
Uneven follow-up
05
A CRM that doesn’t necessarily reflect commercial reality
06
Constant pressure to compete on price
07
Results that depend too heavily on a few salespeople
08
Difficulty turning commercial know-how into consistent execution
The problem isn’t always the people. Nor is it always the process. And it is certainly not always the technology. That is why we believe you have to diagnose before you intervene.
THE MODEL
Three dimensions. One commercial system
Sales performance doesn’t depend on individual talent alone. Strategy, processes and capabilities must work together as one system.
Dimension 01
STRATEGY
Where do we compete, and how do we stand out?
Assesses how clear the commercial direction is: whether the organization knows where to compete, which customers to prioritize and how to communicate a differentiated value proposition.
- Ideal Customer
- Profile
- Segmentation
- Account prioritization
- Value proposition
- Differentiation
- Prospecting
- Account development
- Sales targets
Dimension 02
SYSTEMS & PROCESSES
How do we turn opportunities into results consistently?
Assesses whether a repeatable sales process exists: how opportunities are qualified, how the pipeline is tracked in the CRM, and how data and AI are used to make decisions.
- Sales process
- Pipeline
- Qualification
- CRM
- Follow-up
- Forecast
- KPIs
- Automation
- Sales Playbooks
- Data & AI
Dimension 03
COMPETENCIES
How prepared is the team to execute?
Assess whether the sales team has the skills and discipline to execute—from prospecting and handling objections to closing and using AI day to day.
- Prospecting
- Discovery
- Consultative Selling
- Value Proposition
- Objections
- Negotiation
- Follow-up
- Closing
- Sales discipline
- AI Use
The Commercial Maturity Assessment evaluates the organization, not individual salespeople. A weakness in any of the three dimensions can limit the performance of the others.
Methodology
Measure before you intervene
Diagnose first. Prescribe later.
The result
You don’t just get a score. You get a Commercial Maturity Blueprint.
72
/100
Structured maturity
81%
Strategy
63%
Systems & Processes
72%
Competencies
“An advanced, balanced commercial system, with optimization opportunities concentrated in execution discipline and systematic account development.”
- Commercial Maturity Index
- Commercial Profile
- Dynamics between dimensions
- Priority opportunities
- Hypotheses and risks
- Questions to explore further
Upon completing the assessment
Here is what you will be able to identify
- Overall level of commercial maturity
- Consistency across the three dimensions
- Risks to watch
- Strategy score
- Dominant strengths
- Questions to explore further
- Systems & Processes score
- Priority opportunities
- Competencies score
- Possible patterns to validate
IF THERE IS AN OPPORTUNITY TO STRENGTHEN
What the Program includes
Thematic executive webinars
B2B Sales Circle (podcast)
Bajío Sales Directors’ Breakfast
Consultative Selling Simulator
Negotiation Simulator
Sales Playbook
Sales Skills Assessment
STRATEGIC ALLIANCE
WSI Plokus + First Consulting Group
FIRST CONSULTING GROUP
WSI Plokus
Execution, AI and market development.
First Consulting Group
Methodology, assessment and sales training.
Frequently Asked Questions
Everything you need to know
How long does the assessment take?
30 questions, 7–10 minutes, instant result.
Does the assessment cost anything?
No. It is the entry point to the program.
What do I receive?
An overall score, a score per dimension, strengths, gaps and recommendations: your Commercial Maturity Blueprint.
How real is the result?
The Blueprint is generated from your own answers; it is not a generic template.
What happens next?
A results-interpretation meeting; if there is an opportunity, we design a tailored plan.
What kind of company is it for?
Industrial B2B: manufacturing, automotive, metalworking, packaging, logistics, machinery, industrial food, chemicals, industrial services, technology.
Who delivers the program?
The alliance between WSI Plokus and First Consulting Group.
The first step to improving is knowing where you stand
Find out how mature your commercial organization is and which areas are worth exploring in more depth.
PARTNERING WITH THE BUSINESS ECOSYSTEM
Chambers of Commerce, Associations and Business Clusters
For Chambers and Associations
Jorge Contreras (First Consulting Group) already works with business chambers and associations in the Bajío. Join the alliance.
For Business Clusters
Bring the Commercial Maturity Assessment and the Strengthening Program to the companies in your cluster, with preferential terms for its members.
